SHOW LOW — With the New Year’s Eve Deuce of Clubs Drop, the City of Show Low is hoping to begin an annual tradition which will appeal to both local residents and out-of-town guests.
Deputy City Manager Joel Weeks said the Deuce of Clubs Drop is the last event of Show Low Shines for the Holidays. He said the idea of dropping a giant deuce of clubs card belongs to Independent photographer Mike James, who brought the idea to Mayor Rick Fernau back in March.
“We’ve been progressively working on making it happen,” Weeks said. “We’re trying to do some signature event for Show Low on New Year’s Eve, that will be an attraction for people out of town.”
The drop will take place Dec. 31 at the Festival Marketplace, with activities beginning at 9 p.m. and lasting until a few minutes after midnight. Weeks said the deuce of clubs to be dropped, which is over four feet by six feet and made from a reinforced sign cabinet, will be suspended from a crane. The card, which will be lit up, will be lowered to the ground to coincide with the ringing in of the new year, much like the dropping of the ball at Times Square in New York City.
“We’re trying to play up the name,” he said. “(Show Low) got named by the turn of a card, so we’re going to drop a card.”
People who show up to the event, Weeks said, can enjoy food, hot chocolate and cider, music and dancing. In commemoration of the event, he said people who show up could have a chance to win a $2 bill by drawing the deuce of clubs in a card game.
Weeks added the city is working on securing sponsorships from local businesses and is hoping some businesses along the Deuce will stay up late and remain open for the people at the event.
At midnight, Weeks said a ground fireworks display around 30 feet long will light up the words “Happy New Year Show Low.” Then a “massive” fireworks display will be fired off from Frontier Park. The display, he said, will be like the grand finales in Fourth of July fireworks shows, with around 50 shells being fired off.
Weeks and Recreation Supervisor Rebecca Ricedorff invite everyone to the event, reminding them to dress warmly as it will be cold. Weeks said they will have some portable heaters on site to try and make it more comfortable for everyone.
Ricedorff said she invites those who may already have engagements on New Year’s Eve, if only to see the card drop.
“Even if they’re enjoying their own gathering, maybe they can still come and count down with us,” she said. “It gives them something to do other than watching it on TV.”
Ricedorff said admission to the event is free and people will only have to pay for food and drinks if they get any. She said the city is also not charging vendors to come out to the event this year, as they are trying to get a lot of people interested in this effort.
For more information on the event, call Jessica Compton at the City of Show Low at (928) 532-4141.
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