SHOW LOW – Horne Auto Center on 651 W. Deuce of Clubs/U.S. Highway 60 is in the process of adding a stand-alone Horne Subaru retail site to the family of products and services offered by the dealership.
Over the last two months there has been a flurry of activity in what was once a dirt lot on the of Horne’s Service Center. Horne Auto Center General Manager Dan Macleod, under the direction of the Horne family, is leading the expansion project that will become Horne Subaru.
Upon completion, the Horne Subaru display area along the Deuce of Clubs will hold 40 new cars.
Although Horne Auto Center has sold Subarus for 26 years, they have never had a dedicated Subaru retail site. “The distinction in selling a certain make allows Horne to cover import (Subaru), domestic (Chevrolet) and luxury (Cadillac) all in one location,” says Macleod.
“Subaru and Chevrolet are very pleased we are expanding in a way that allows both makes more brand identity,” said Macleod. “There are specific sets of standards, merchandising, financing and so forth that are distinct from brand to brand.”
It’s been scientifically proven that, by separating automotive makes and models, it solidifies sales for both brands.
“It’s clearer to the consumer, the sales team, the service team and heightens brand awareness for everyone,” said Macleod.
The vision to grow the auto center began in the late 90’s when the Horne family first acquired the property. The idea to build a stand-alone Subaru dealership came to fruition in March 2019. From there, the design and permitting process began. Everything from infrastructure, utilities, cable, indoor and outdoor lighting, drainage, foundation and more had to be planned, in detail.
“This will change our operation in many ways,” said Macleod. “Obviously expansion speaks for itself and we are bursting at the seams, but the excitement in the team and community has been a huge plus. This is expansion in every sense of the word.”
Phase 1 of the project should be completed by Dec. 1, weather permitting.
Subaru of America, Inc. Western Region District Sales Manager, Jason K. Hirata toured the site with Macleod, Wednesday, Oct. 28.
Hirata was delighted with the progress made todate. Phase II will incorporate more permits, surveys and even an environmental assessment of the property.
As the project progresses, passers-by on the Deuce of Clubs will see significant but cohesive changes to the site. The entire frontage area of Horne Auto Center will become consistent in lighting, landscaping and even the flower displays in the summer. The goal is to beautify the property on all sides; it’s a community project from that perspective.
Last but not least, the Horne Subaru expansion will grow career opportunities and tax base revenue which supports the area’s local economy.
“This reassures the community that a real pioneer family will continue to invest, grow and support the White Mountain area,” said Macleod.