SHOW LOW — Preston and Melissa Alder purchased the Big O Tires store in Show Low on April 1 and are working hard to ensure that the changes is seamless for their customers and their employees.

“We truly value the opportunity to be a part of a community and to support local businesses,” assures Preston. “We love the White Mountains and love the small town feel this great city has.”

The Alders also own the Safford store in Gila Valley which has been running for over 65 years, according to the Prestons.

Preston has worked in the automotive industry for over 25 years while Melissa was a stay-at-home mother.

“We have been fortunate enough to come into the business with a great team already set in place,” explains Preston. “We are keeping the previous employees and have been so grateful for their patience with us as we adjust and make changes.”

Preston also explained that his wife, Melissa, has had the opportunity to take a “more active role in the business”. Now that their children have grown up, she can spend more time in their stores. “Melissa enjoys training our new employees and working along side them,” he adds.

“Our family has been vacationing up here in the White Mountains for years and have come to love and appreciate the beauty this area has to offer,” says Preston. “We have also always been impressed with the quality of people we have met and have always been impressed as we rubbed shoulders with them.”

Vision for the

Show Low store

The Alders hope to “bring quality service and great prices to every customer that walks in the door.”

“While tires are our specialty, we want to be the place each customer can come to for all their automotive needs no matter how big or how small,” says Preston.

In addition to tires and wheels, Big O Tires offers many other automotive services such as oil, lube, filters, routine maintenance services, suspension and front end alignment.



The Alders felt it important to let the community know that they love being involved with local schools and organizations.

“We were very involved with the community in Safford and we hope to do the same here,” says Melissa. “We want to support the community and be a dependable, honest automotive shop anyone can count on.”

The store is celebrating their grand opening throughout the month of June. Call 928-537-2740 or visit their website at or follow them on Facebook.

Reach the reporter at

Laura Singleton is a reporter for the White Mountain Independent, covering Show Low city government, business and education.

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